Call to action. What is better: article, banners or video?

January 21, 2023/in Lead Generation, Web Marketing/by Art-D

The best call-to-action (CTA) will depend on the specific goals of your marketing campaign and the nature of your product or service. However, here are some general considerations for each medium:

Article:

CTAs in articles can be effective when you’re looking to generate leads or build brand awareness. They can be used to encourage readers to download an ebook, sign up for a newsletter, or request more information.

Banners:

CTAs in banners can be effective when you’re looking to generate sales or drive website traffic. They can be used to encourage users to make a purchase, sign up for a free trial, or visit a specific page on your website.

Video:

CTAs in videos can be effective when you’re looking to generate leads, build brand awareness, or drive website traffic. They can be used to encourage viewers to download an ebook, sign up for a newsletter, or visit a specific page on your website.

In general, video CTAs tend to have high conversion rates, as videos allow businesses to create engaging and interactive content that can be used to convey their message effectively, CTAs in videos are more likely to be watched and clicked on as compared to banners or text-based CTAs. However, it also depends on the audience, the context and the type of product or service you’re promoting.

It’s important to test different types of CTAs and mediums to see which ones are the most effective for your business. A/B testing can be a great way to optimize the performance of your CTAs.

What is Sale Funnel?

January 21, 2023/in Lead Generation/by Art-D

A sales funnel is a marketing model that describes the journey a customer takes from becoming aware of a product or service to making a purchase. The funnel is typically divided into several stages, including awareness, interest, desire, and action.

At the top of the funnel, customers are made aware of the product or service through various marketing efforts, such as advertising, content marketing, or social media. As customers move through the funnel, they develop more interest and desire for the product, and eventually, they take action and make a purchase.

The sales funnel is often used in online marketing, but it can also be applied to traditional brick-and-mortar retail. Understanding the sales funnel can help businesses optimize their marketing efforts and increase conversion rates by focusing on the most effective strategies at each stage of the funnel.

There are many variations of sales funnel, but most commonly used funnel is AIDA funnel (Awareness, Interest, Desire, Action) which is the most basic and simplest funnel model which can be used by businesses of any size and in any industry.

How can sale funnel help for digital marketing agency

A sales funnel for digital marketing is a process that guides potential customers through the stages of awareness, interest, desire, and action, using digital channels such as websites, email, social media, and online advertising.
The awareness stage is where a potential customer first becomes aware of a product or service through digital channels such as social media, search engines, or online advertising.

In the interest stage, potential customers begin to explore the product or service more deeply by visiting the company’s website, reading customer reviews, or watching product demonstrations.

The desire stage is where potential customers begin to develop a strong interest in the product or service and actively consider making a purchase. This stage can be further nurtured by providing them with relevant content, special offers, or tailored recommendations.

In the action stage, potential customers take the final step and make a purchase or take some desired action such as signing up for a free trial, filling out a contact form, or downloading an ebook.

Digital marketing funnel can be tracked using analytics tools and A/B testing, which can help businesses to optimize their marketing efforts and increase conversion rates at each stage of the funnel.

Is CRM helping to build sale funnel

A CRM (customer relationship management) system can help to build a sales funnel by providing businesses with the tools and data they need to effectively manage and track customer interactions throughout the funnel.
CRM systems typically include features such as lead tracking, which can help businesses to identify and prioritize potential customers at the top of the funnel; marketing automation, which can help businesses to nurture leads and move them through the funnel with targeted campaigns; and analytics and reporting, which can help businesses to track the performance of their sales funnel and identify areas for improvement.

For example, a CRM system can help businesses to:

Track leads and potential customers as they move through the funnel
Automate follow-up tasks and communications, such as email campaigns, to nurture leads and move them closer to a purchase
Analyze customer data to identify patterns and trends that can help businesses to improve their sales funnel
Monitor the performance of different marketing campaigns and optimize them to improve conversion rates
Track customer interactions and behavior across multiple channels such as social media, email, and website

In short, a CRM system can provide businesses with a centralized platform for managing and optimizing their sales funnel, by providing all the necessary information, tools and automation to effectively engage with leads and customers throughout their buying journey.

What CRM platform is more popular for small businesses

There are several popular CRM platforms that are well-suited for small businesses. Some of the most popular include:

Salesforce:

Salesforce is a widely-used CRM platform that offers a wide range of features and integrations. It’s considered as one of the best CRM platform, but it might be too expensive for some small businesses.

HubSpot:

HubSpot is a popular CRM platform that offers a free version as well as paid options. It’s known for its marketing automation features and its ability to integrate with a variety of other tools, such as social media and email marketing platforms.

Zoho CRM:

Zoho CRM is a cloud-based platform that offers a wide range of features and integrations at a relatively low cost. It’s a good option for small businesses that are looking for a cost-effective CRM solution.

Pipedrive:

Pipedrive is a simple, easy-to-use CRM platform that is particularly well-suited for small sales teams. It’s known for its user-friendly interface and its ability to help small businesses manage their sales pipeline.

Freshsales:

Freshsales is another popular CRM platform that is designed for small businesses. It offers a wide range of features, including lead management, contact management, and sales automation, at a relatively low cost.

Ultimately, the best CRM platform for your small business will depend on your specific needs and budget. It’s a good idea to try out a few different options and see which one works best for you.

How to generate leads on Facebook

January 21, 2023/in Lead Generation/by Art-D

There are several ways to generate leads on Facebook:

Create a Facebook page for your business and optimize it for lead generation by including a clear call-to-action (CTA) button, such as “Sign up” or “Contact us.”
Use Facebook ads to target specific audiences and drive traffic to a landing page where they can submit their contact information.
Utilize Facebook lead ads, which allow users to submit their contact information directly within the Facebook platform, without leaving the app.
Create a Facebook group related to your industry or niche and engage with members to build relationships and gather contact information.
Use Facebook’s Messenger feature to communicate with potential leads and gather their contact information.
Leverage Facebook Live to connect with your target audience in real-time and encourage them to share their contact information to receive more information or offers from you.
Run a contest or giveaway on your Facebook page and require participants to submit their contact information to enter.

Remember that Facebook’s algorithm rewards engaging and valuable content, so make sure you provide valuable information and offers to your audience.

How much lead can cost in 2023

The cost of generating leads on Facebook can vary greatly depending on several factors such as industry, target audience, ad format and competition. In general, lead generation costs on Facebook can range anywhere from a few cents to several dollars per lead.

Some of the factors that can affect the cost per lead include:

The target audience: More specific and niche audiences can be more expensive to target.
The ad format: Lead generation campaigns using Facebook lead ads may be more expensive than campaigns using traditional website conversion tracking.
The competition: Industries with high competition can drive up the cost per lead.
The budget: The amount you are willing to spend on your campaign will also affect the cost per lead.

It’s difficult to give an exact cost per lead for 2023, but it’s fair to say that the cost will depend on the factors mentioned above, and can fluctuate depending on the market conditions. As a best practice, you should test different targeting options, ad formats and budgets to find the best combination that delivers the most cost-effective leads.

Cost Per Lead by Industry 2023 in USA

October 24, 2022/in Web Marketing/by Art-D

Our 2022 report on Cost Per Lead by Industry was prepared by our marketing research team, based on data collected between January 2018 and March 2022.

Cost Per Lead (CPL) is defined as the gross marketing cost expended to acquire a lead for your business. It can be calculated by dividing your total marketing spend by your total number of new leads acquired from a specific channel or group of channels.

A lead is defined as a direct connection via e-mail, phone or in-person introduction to a prospective customer interested in purchasing a product or service. The cost of the lead is incurred regardless of the eventual outcome of the discussion, which is distinct from customer acquisition cost, which measures the price of acquiring closed customers

Cost Per Lead is a valuable but slippery metric because quality varies widely by acquisition cost. For example, some lead referral channels provide warm leads – engaged prospects who are well-primed to buy from the right company – while certain SDRs we’ve come across are selling cold leads that convert a low percentage of the time. It is necessary to carefully track and measure each paid and organic lead generation channel in which you invest, narrowing your investments to the ones that produce the customers with the highest lifetime value, rate of referral, and overall satisfaction relative to their acquisition cost.

Below, we’ve parsed our dataset to display the average CPL for 30 industries, broken out by paid vs organic.

Average Cost Per Lead by Industry

Industry	Average CPL	Industry	Average CPL
Addiction Treatment	Paid: $380	Aerospace & Aviation	Paid: $469
	Organic: $213		Organic: $277
Automotive	Paid: $295	B2B SaaS	Paid: $310
	Organic: $271		Organic: $164
Biotech	Paid: $274	Business Insurance	Paid: $460
	Organic: $236		Organic: $388
Construction	Paid: $280	Cybersecurity	Paid: $411
	Organic: $174		Organic: $406
eCommerce	Paid: $98	Engineering	Paid: $373
	Organic: $83		Organic: $201
Entertainment	Paid: $116	Environmental Services	Paid: $346
	Organic: $111		Organic: $209
Financial Services	Paid: $761	Fintech	Paid: $490
	Organic: $555		Organic: $413
Healthcare	Paid: $401	Higher Education	Paid: $1,262
	Organic: $320		Organic: $705
Hotels & Resorts	Paid: $307	HVAC	Paid: $115
	Organic: $225		Organic: $69
Industrial IOT	Paid: $590	IT & Managed Services	Paid: $617
	Organic: $404		Organic: $388
Legal Services	Paid: $784	Manufacturing	Paid: $691
	Organic: $516		Organic: $415
Oil & Gas	Paid: $772	PCB Design & Manufacturing	Paid: $480
	Organic: $502		Organic: $271
Pharmaceutical	Paid: $124	Real Estate	Paid: $480
	Organic: $138		Organic: $416
Software Development	Paid: $680	Solar	Paid: $217
	Organic: $510		Organic: $198
Staffing & Recruiting	Paid: $476	Transportation & Logistics	Paid: $670
	Organic: $518		Organic: $505

Selecting The Right Lead Generation Channels To Invest In

There are many lead generation channels available to businesses, each with their own advantages and disadvantages. As a general rule, organic channels will result in higher long-term ROI than paid channels, but require a longer lead time before they produce results. This higher ROI is due to both their scalability and because the leads generated through organic channels are lower-funnel than those from paid ones. As a result, the most effective lead generation strategy is to use organic channels such as SEO and industry speaking engagements as the primary driver of new leads, while leveraging paid channels such as PPC and trade shows when in need of short-term growth.

Setting up in-house lead generation can be a difficult process, and many companies choose to outsource this task to a dedicated agency while building their internal team. If you’d like to do so, you can learn more about our services by reaching out here.

Evan Bailyn

Migration cost and timelines Magento 1 to Magento 2

June 13, 2020/in Articles/by Art-D

You know you’re running out of time to migrate your e-commerce operation to Magento 2.0. That raises two questions: How much does a Magento 2.0 migration cost, and how long is the timeline?

For small- to medium-sized e-commerce operations with limited customizations and integrations, upgrading to Magento 2.0 can cost about $5,000 to $50,000. The timeline for these kinds of upgrades is about two to five months. The cost of your current Magento install may provide a ballpark estimate (plus about 10 percent) if you don’t plan to change much.

Magento 1.9 and previous versions reach their end-of-life deadlines at the end of June 2020. That’s a fairly narrow window to find a Magento developer and implement a version 2.0 migration. You have to make a lot of smart decisions soon to ensure a smooth transition.

This blog post from the Magento development experts at Exinent explains your three most critical concerns:

Part 1: Advantages of upgrading and the downside risk of not upgrading
Part 2: Variables that impact the cost and timeline of an upgrade to Magento 2.0
Part 3: A 12-point checklist for a typical Magento 2.0 migration.

Let’s dive into these sections now.

Part 1: Advantages of Magento 2.0 — and risks of skipping the upgrade
We’ll start with some of the greatest benefits of upgrading to Magento 2.0 and the consequences of not doing it. If you’re already sold on the benefits, feel free to skip to Part 2.

Site architecture: Magento uses the newest generation of PHP, which boosts site speed, power and flexibility.
Speed: Improved caching brings faster page downloads. Pages that previously took 3 seconds to download might take only 1 second after the upgrade. Optimized checkout means fewer clicks to close the sale — a six-click process on Magento 1.9 shrinks to two clicks in version 2.0.
Mobile: Support for responsive mobile sites elevates the user experience for people shopping with smartphones and tablets.
SEO: Faster page downloads and responsive mobile themes can improve your search page rankings because search engines place a priority on speed and mobile experience.
Security: Staying up-to-date with software patches helps keep intruders out.
All these factors help you elevate and streamline the shopping experience, which makes it easier to outmaneuver your competition.

Risks of letting your Magento support expire

Support for versions of Magento before 2.0 expires after June 2020. Staying on 1.9-or-earlier versions after the deadline means if your site crashes or gets hacked, you lose access to the experts at Magento who could help figure things out. There’s no telling how much that could cost in immediate cash flow and long-term customer relationships — but it won’t be cheap.

Moreover, you won’t get new security patches to keep hackers out. Hackers hunt for out-of-date sites because they’re easier to break into. Running unsupported software is like waving a red flag to cybercriminals. And if you suffer a breach that triggers a lawsuit, you could face an expensive court settlement.

Now, let’s move on to the costs and timelines for Magento updates.

Part 2: Variables that Affect Magento 2.0 Costs and Timelines
A basic, small-business Magento installation could cost as little as $5,000 and take only a couple months. A medium-sized e-commerce site might cost $50,000 and take five months to implement. Keep in mind that these figures apply to websites with a minimum of customizations. A simple rule of thumb is to dig out your records, see how much you paid to develop your current Magento environment and add another 10 percent.

But just as trading in your car for new one lets you upgrade your driving experience, a Magento 2.0 migration opens you up to a world of enhancements. Of course, adding new services or features adds hours and days to your development timeline. And, naturally, extra time means higher costs.

What kind of factors have the biggest influence on Magento 2.0 costs and timelines? These are the most prominent ones:

Customizations

Sales tax and seasonal shopping patterns vary widely from one e-commerce business to the next. The online grocer that ships perishable foods in blocks of dry ice has different shipping concerns than the company shipping cast-aluminum engine blocks. Every online business has to tweak its Magento 2.0 migration to account for specific situations like these. Each customization adds development time and cost.

Extensions

Third-party developers have created a Magento extension ecosystem that numbers in the thousands. These extensions help e-commerce companies give their customers exactly what they want, which is great for business.

Unfortunately, some extensions aren’t compatible with Magento 2.0. If this applies to your website, then you have to convert Magento 1.0 extensions to Magento 2 extensions. Then your developers have to build the extensions themselves, adding time and costs.

Integrations

APIs and other technology tools let you connect Magento to your software for customer relationship management (CRM), inventory control, accounting, analytics and other vital business functions. Each integration adds cost and lengthens your timeline.

Site redesigns

Magento 2.0 uses a new site structure that requires a rebuild of your website. Naturally, rebuilding a website must include its design — colors, fonts, layouts and so on — but that does not necessarily require a redesign. You may be able to replicate your current site design at little or no extra cost.

However, your Magenta 2.0 upgrade presents an excellent opportunity to update the look and feel of your site. It’s an ideal time, for example, to remove points of friction that slow users down and discourage them from finishing their transactions. However, opting for a more sophisticated site design may require additional hours of development, which would add to costs and timelines.

Now that we’ve covered Magento 2.0 costs and timelines, let’s move on to our migration checklist.

Part 3: A 12-Step Magento 2.0 migration checklist
These are all the jobs your development team needs to get done along the way to migrating to Magento 2.0:

Create a development environment
Your developer needs a safe place to build an exact replica of the Magento system that will eventually replace your current install. A separate development environment helps ensure your site goes live with a minimum of glitches.

Install the latest version of Magento 2.0
Your developer installs the newest Magento version into the development environment. This includes the newest security patches, bug fixes and service enhancements.

Create all the required attributes and categories
Every product variable in your e-commerce operation must be replicated in the new version of Magento. In this step, your developer documents all your attributes (price, color, size, etc.) and categories (men’s, women’s, indoor, outdoor, etc.) and adds them to your new Magento configuration.

Migrate all data
This task is especially important: All data must be migrated to the new Magento 2.0 database, including products, category mapping, customers, orders, invoices, shipments, coupon codes, cart rules and so on.

Install required extensions
All the Magento 2.0-compatible extensions get added in this step. If you have incompatible extensions, they’ll be installed later because the development team needs more time to rebuild them for Magento 2.0.

Implement the design
This step is where your new site starts taking shape — with a new mobile-responsive Magento 2.0-compatible theme. Any changes to your user interface get added at the design implementation stage

Add blog and all static pages
Your blog and static pages must reflect the overall look, feel and user experience of your new site, so they must be added after the design phase.

Implement extensions that are not compatible with 2.0
Because incompatible extensions must be reconstructed from scratch, your developers need more time to finish this phase. Thus, these extensions get implemented in the last step before the testing phase.

Test everything
Once the development team has a working replica of your new Magento 2.0 install, it’s time to make sure everything works as expected. The developers can anticipate the most common bugs and work them out here.

Conduct UAT (User Acceptance Test)
This phase puts actual users to work finding bugs the developers missed.

Make changes found in testing
Bugs and tweaks found in steps 9 and 10 get corrected in this step.

Plan go-live and do final data sync
Your developer establishes a go-live date and a final data sync to ensure that every change to your site — purchases, customers, discounts, etc. — gets included on the go-live date.

Pulling it all together on Magento 2.0 migration
The speed and power of Magento 2.0 will bring welcome improvements to site speed and mobile user experience. And including the latest security patches reduces your risk of downtime from hacker intrusions.

Small to medium e-commerce operations with limited customizations may need to spend from $5,000 to $50,000 to upgrade to the latest version of Magento. The timeline for operations in this size range is usually two to five months. All this depends on how many integrations and customizations you have. More sophisticated migrations take longer and cost more.

Given that the support for older versions of Magento expires in June 2020, you have more than enough reasons to upgrade as soon as possible.

Magento 2.0 Migration FAQs

How long does it take to migrate my e-commerce website from Magento 1 to Magento 2?
Magento 2 migration timelines depend heavily on the size and complexity of a website. As discussed earlier, a basic Magento website with fewer products and functionalities needs just a couple of months for migration. It may take up to six months for a medium-sized site with a decent amount of data and slightly advanced features. A functionality-rich and heavy Magento installation usually need more time, often in excess of six months.

How much does it cost migrate my website from Magento 1.x to Magento 2.x?

Many factors such as the size of data, functionalities, and your migration project timelines influence costs. Small e-commerce website owners may need to shell out $5000. Those who are run medium-sized Magento stores are expected to spend around $50000. Successful ecommerce business owners with large inventory may have to spend in excess of $100000.

What happens to Magento 1 extensions?

Many of the popular Magento extensions that you may be currently using on your Magento 1 installation would be available for Magento 2. In case if the extension is unavailable, the extension specialists in a development team build them from the scratch to ensure any functionality isn’t missed out.

Will there be downtime during migration?

No, Magento 1 to Magento 2 migration doesn’t cause downtime.

Will my current hosting environment support Magento 2?

In most cases, yes. If your current server doesn’t have latest versions of PHP and MySQL, Magento professionals ensure that the stack is fully compatible for Magento 2 beforehand.

An experienced partner for your Magento 2.0 migration

Art-D developers have extensive Magento 2.0 experience with a broad range of e-commerce companies. Everything we’ve learned in building Magento sites goes into ensuring our clients — and their customers — enjoy a smooth transition to the latest, greatest version of Magento.

Talk to us today about migrating your e-commerce operations to the speed and power of Magento 2.0.

Saving images for the web

January 8, 2019/in Web design/by Art-D

As can be expected, large images take longer to load. When I say large, I’m referring to file size rather than the dimensions of an image, i.e. the value in KB, MB, GB etc. Seeing as 47% of users expect a webpage to load in under 2 seconds, and 40% will abandon a page that takes more than 3 seconds to load, it’s important that your images are small enough to ensure a speedy site.

Most suggested format today is WEBP. How to save images in photoshop:

How to create and edit a WebP file.

Create or edit an image using Photoshop, then click Save As.
Save the file as a WebP using the Format menu.
Choose the name and location for your new WebP file and click Save.
A settings panel will appear, giving you the option to edit your file further.

There are three things you can do to properly optimize your images for your online store:

1. SAVE THE RIGHT DIMENSIONS

You must open the image in Photoshop and view it at a 100%. This allows you to view the image at the exact size it will be displayed on a computer monitor when you save the image for web.

2. SAVE IMAGES FOR WEB

It’s possible to reduce the file size without significantly reducing the quality of your images. My favorite method of reducing file size without significantly reducing the quality of the image is to use use Photoshop’s ‘Save for Web’ function. Open your image in Photoshop and go to File > Export > Save for Web (Legacy)…. A window will appear which will allow you to choose your export quality. I find that a quality of 60 works best because it drops the file size down to below a megabyte and there’s no noticeable difference in quality.

3. COMPRESS IMAGES FOR WEB

Image compression apps are the easiest way to reduce file size of images. These types of tools remove hidden data in the image file like additional color profiles and metadata (like geolocation of where the photograph was taken) that aren’t needed.

These tools provide a quick and easy way to reduce files size without losing any image quality.

Image Compression Apps/Services

Saving an Image for Web – Walk-through Example

To begin, let’s pretend we are Stiff Salt (actually owned by a friend and Shopify Developer) and we wanted to change our feature image on our online store.

We set up a scene, make our salt look absolutely incredible and we take a photo with a DSLR camera. Great we have our photo. What a beauty!

But… the file size is HUGE! 14.6 MB to be exact. And the dimensions of the photo are 5184 × 3456 pixels. This is completely unusable right now. It’s literally big enough to print a movie sized poster. At 14.6 MB, this image would take significant time to load on a visitor’s computer. This is no good.

It’s time to get to work and reduce the image size, and the file size – significantly.

Remember, we’re going to be doing three things to the image.

Reduce Image Size (This is the dimensions of the photograph)
Save the Image Appropriately to Reduce File Size (This is the size of the file and how much space it takes on your computer’s hard drive and/or your web server.
Compress the Image File (To get rid of any additional hidden data taking up space)

REDUCE IMAGE SIZE

Depending on which program you decide to use, and personal preference, you can:

Reduce the image size before saving
Reduce the image size while saving the image
Save the image, then reduce the image size

To keep things simple, we’re going to first reduce the image size. To do this, I’m going to open the image in Photoshop (You can use whatever image program you feel most comfortable with).

To figure out what size, I looked at the theme’s suggested homepage image size. It was 1600×800 pixels (Remember the original was 5184 × 3456 pixels).

In Photoshop, I’m going to select Image -> Image Size.

Ok, we’ve reduced the size (dimensions) of the image to something more appropriate and recommended by the theme developer.

SAVE IMAGE APPROPRIATELY (SAVE FOR WEB)

In Photoshop, there’s a specific command called “Save For Web” that optimizes the image file for displaying online. This is important as the regular “Save” command can end up creating file sizes 2-3 times larger than the “Save For Web” command.

In the “Save For Web” box, we need to make a few selections.

Image Type: The file type will affect the quality and size of the output file.
Image Quality: This is important and can heavily effect the final file size.
Dimensions: We already did this in the first step, so there’s no need to do it again, but if we didn’t do this in the first step, we could just change the dimensions for the image here.

Based on what we learned at the beginning of this post, we know that JPEG is the best file type for photographs, or any image with lots of colors and complexity. We will select JPEG.

For Image Quality, you have a scale you can select with 5 presets that range from Maximum to Low. Let’s take a look at the final output file size of each of the quality levels (this information is displayed in the bottom corner o the image saving window):

Maximum – 1.38 MB
Very High – 611 KB
High – 339 KB
Medium – 152 KB
Low – 86k

You can see that for every quality level you go down, the image size reduces by nearly half. In general, I’ve found that High is best setting for most images. At this level, it’s nearly impossible for the human eye to see any degradation in image quality, and the file size is nearly 4x smaller than if we were to just select maximum.

If the image is an extremely important image with a lot of detail, you may want to select a level higher and save at Very High.

Essentially, saving for the web is a balancing act — you must balance the quality of the graphic and the file size of the media to suit your personal needs.

PRO TIP: As a general rule of thumb, I like my product photos to be a maximum 80-150 KB, and for large homepage hero images to be a maximum of 250-350 KB. Those are good benchmark numbers for you to aim for as well.

COMPRESS IMAGES FOR WEB

If you used Adobe Photoshop, it will have already done a really great job at reducing the image size, however, you can still likely shave off another 5-10% of image size by using a compression app like ImageOptim.

ImageOptim is also the easiest way to quickly reduce image file size, if you have used another program to save your images that isn’t as good as Photoshop.

Dropping each of the files from the previous step into ImageOptim, I was able to further reduce the image size by another 5%. Not huge, but again, these were already optimized with Photoshop. Regardless, every KB counts.

To view the original full-size, uncompressed image as well as each compressed image to inspect the image quality difference for yourself, click here.

Conclusion

To recap, our photo was insanely huge when we started. However, with a few simple steps, we reduced the photo size from 5184×3456 to 1600×800 so that it’s a perfect fit for our homepage, and at the same time, took it from a computer-crashing 14.4mb, down to a much more reasonable 336kb

Saving images appropriately for the web is an important step to learn early and implement religiously. Even if you only save 10-20% on each image, over time, as your store and website grows, every little KB can add up to some significant savings that will lead to a much more pleasant overall experience for your visitors, customers, and Google.

Make your web pages fast on all devices

January 3, 2019/in Articles/by Art-D

Page Speed Checker

Analyze your website speed and make it faster

GTmetrix

Mobile Friendly Test

View your facebook groups on your facebook page

December 20, 2018/in Web Marketing/by Art-D

1. View your groups on your page

Once you have linked your group(s) to your page. Your fans, visitors and you can view it/them by clicking the “Groups” tab on the left side of your page. You can click the button on the right side of a group and unlink it.

Your fans and visitors can click on your group(s) to have a visit and click the button “Join Group” to join your group(s).

You can share the “Groups” tab link to let people find all the groups linked to your page. To get the link, click “Settings” in the top-right corner of your page and click “Edit Page” on the menu on the left side (click to view the screen captures in the first part “Add the ‘Groups’ tab on your page”).

Click “Settings” on the left side of the tab “Groups”. Then you can get the link.

2. View your pages in your group

Your group members, visitors and you can see your page(s) in the bottom-left corner of your group cover photo. They can click on the name(s) to visit your page(s).

When you link your group to your page, you group members will see a post in your group to get informed.

3. Post, react and comment as your pages in your group

Once you have linked your groups and pages. You can post in your group by choosing your page as the poster.

You can also react, comment and reply in your group by choosing your page as the reactor and commenter.

#	Keyword	Search Volume
1	nintendo switch	4,110,000
2	fidget spinner	3,290,000
3	laptop	2,680,000
4	headphones	1,730,000
5	fitbit	1,690,000
6	ps4	1,570,000
7	external hard drive	1,550,000
8	bluetooth headphones	1,540,000
9	instant pot	1,540,000
10	kindle	1,510,000
11	tv	1,350,000
12	fire stick	1,350,000
13	tablet	1,280,000
14	micro sd card	1,270,000
15	ipad	1,260,000
16	ssd	1,230,000
17	roku	1,180,000
18	toilet paper	1,170,000
19	backpack	1,150,000
20	wireless headphones	1,080,000
21	game of thrones	1,080,000
22	iphone 7 case	1,070,000
23	books	1,070,000
24	monitor	1,060,000
25	bluetooth speakers	1,010,000
26	essential oils	960,000
27	pop socket	939,000
28	air fryer	937,000
29	paper towels	931,000
30	desk	930,000
31	iphone charger	925,000
32	water bottle	918,000
33	doctor who	905,000
34	xbox one	902,000
35	iphone 7 plus case	896,000
36	switch	891,000
37	alexa	886,000
38	harry potter	884,000
39	coffee maker	884,000
40	hdmi cable	867,000
41	lego	859,000
42	shoes	854,000
43	kindle fire	847,000
44	iphone x case	846,000
45	wireless mouse	832,000
46	printer	828,000
47	iphone 6 case	824,000
48	iphone 6	818,000
49	iphone 7	815,000
50	gaming mouse	812,000
51	office chair	807,000
52	star wars	806,000
53	shower curtain	800,000
54	mouse pad	789,000
55	iphone 6s case	779,000
56	gift card	775,000
57	keyboard	769,000
58	yoga mat	769,000
59	gaming chair	767,000
60	sd card	759,000
61	earbuds	756,000
62	echo	753,000
63	socks	747,000
64	xbox one controller	734,000
65	apple watch	729,000
66	protein powder	722,000
67	camera	720,000
68	solar eclipse glasses	720,000
69	mouse	711,000
70	drone	709,000
71	eclipse glasses	691,000
72	projector	690,000
73	iphone	689,000
74	iphone 8 plus case	681,000
75	mattress	674,000
76	playstation 4	672,000
77	microwave	671,000
78	coffee	670,000
79	dash cam	667,000
80	smart watch	657,000
81	fidget cube	649,000
82	vacuum cleaner	647,000
83	laptops	645,000
84	nerf guns	643,000
85	bluetooth earbuds	640,000
86	ps4 games	640,000
87	router	639,000
88	echo dot	636,000
89	fan	632,000
90	gtx 1070	623,000
91	computer desk	622,000
92	ps4 controller	621,000
93	blender	620,000
94	wireless earbuds	614,000
95	iphone 6s	614,000
96	snes classic	613,000
97	prime video	612,000
98	hard drive	610,000
99	luggage	608,000
100	gtx 1080	606,000