Art-D Toronto office

Conversion Value Calculator by Google

Figuring out the right conversion values to bid on can greatly enhance your bidding strategy and help you target your most valuable customers. It can be challenging to determine which events in your conversion funnel to prioritize when generating leads. This handy tool will assist you in identifying the events that you should focus your bidding efforts on.

Calculate your conversion rate value


If you’re hitting your daily budget too quickly

  • Add budget to your campaigns or adjust your target ROAS (if using).
  • Check the Recommendations page for budget opportunities.

If your impression share is high and you’d like to drive more volume at your ROI target

  • Use broad match as your match type for keywords.
  • Add first-party audience lists to campaigns.
  • Add Dynamic Search Ads to your campaigns and ad groups.
  • Check the Recommendations page for growth opportunities, like adding new keywords.

How to become influencer

Becoming an influencer typically involves building a following on social media platforms, creating engaging and high-quality content, and actively engaging with your audience. Here are a few steps you can take to become an influencer:

Identify your niche:

Decide on a specific area of interest or industry that you want to focus on, such as fashion, beauty, fitness, travel, or technology.

Build a following:

Create accounts on popular social media platforms, such as Instagram, YouTube, TikTok, and Twitter, and start posting content related to your niche. Use hashtags and engage with other users in your niche to build a following.

Create high-quality content:

Use high-quality images and videos to create visually appealing content that is relevant to your niche. Be consistent with your posting schedule and use engaging captions and descriptions to attract and retain followers.

Engage with your audience:

Respond to comments and messages, and actively engage with your followers. Ask for feedback and use it to improve your content and grow your following.

Collaborate with brands:

As your following grows, you may have the opportunity to collaborate with brands and companies in your niche to promote their products or services.

Remember that it takes time and effort to build a following and become an influencer, so be patient and stay true to yourself.

The most popular influencers

There are many popular influencers across different social media platforms, but some of the most well-known influencers include:

Selena Gomez – singer and actress with over 200 million followers on Instagram.

Cristiano Ronaldo – professional soccer player with over 400 million followers on Instagram.

Dwayne “The Rock” Johnson – actor and former professional wrestler with over 300 million followers on Instagram.

Kylie Jenner – entrepreneur and reality TV star with over 250 million followers on Instagram.

Kim Kardashian – entrepreneur and reality TV star with over 240 million followers on Instagram.

Neymar Jr – professional soccer player with over 200 million followers on Instagram.

Ariana Grande – singer and actress with over 200 million followers on Instagram.

Lionel Messi – professional soccer player with over 200 million followers on Instagram.

Beyoncé – singer and actress with over 200 million followers on Instagram.

Ellen DeGeneres – television host and comedian with over 80 million followers on Instagram.

Note: The numbers of followers mentioned above are as of 2021 and may have changed.


Call to action. What is better: article, banners or video?

The best call-to-action (CTA) will depend on the specific goals of your marketing campaign and the nature of your product or service. However, here are some general considerations for each medium:


CTAs in articles can be effective when you’re looking to generate leads or build brand awareness. They can be used to encourage readers to download an ebook, sign up for a newsletter, or request more information.


CTAs in banners can be effective when you’re looking to generate sales or drive website traffic. They can be used to encourage users to make a purchase, sign up for a free trial, or visit a specific page on your website.


CTAs in videos can be effective when you’re looking to generate leads, build brand awareness, or drive website traffic. They can be used to encourage viewers to download an ebook, sign up for a newsletter, or visit a specific page on your website.

In general, video CTAs tend to have high conversion rates, as videos allow businesses to create engaging and interactive content that can be used to convey their message effectively, CTAs in videos are more likely to be watched and clicked on as compared to banners or text-based CTAs. However, it also depends on the audience, the context and the type of product or service you’re promoting.

It’s important to test different types of CTAs and mediums to see which ones are the most effective for your business. A/B testing can be a great way to optimize the performance of your CTAs.

sale funnel

What is Sale Funnel?

A sales funnel is a marketing model that describes the journey a customer takes from becoming aware of a product or service to making a purchase. The funnel is typically divided into several stages, including awareness, interest, desire, and action.

At the top of the funnel, customers are made aware of the product or service through various marketing efforts, such as advertising, content marketing, or social media. As customers move through the funnel, they develop more interest and desire for the product, and eventually, they take action and make a purchase.

The sales funnel is often used in online marketing, but it can also be applied to traditional brick-and-mortar retail. Understanding the sales funnel can help businesses optimize their marketing efforts and increase conversion rates by focusing on the most effective strategies at each stage of the funnel.

There are many variations of sales funnel, but most commonly used funnel is AIDA funnel (Awareness, Interest, Desire, Action) which is the most basic and simplest funnel model which can be used by businesses of any size and in any industry.

How can sale funnel help for digital marketing agency

A sales funnel for digital marketing is a process that guides potential customers through the stages of awareness, interest, desire, and action, using digital channels such as websites, email, social media, and online advertising.
The awareness stage is where a potential customer first becomes aware of a product or service through digital channels such as social media, search engines, or online advertising.

In the interest stage, potential customers begin to explore the product or service more deeply by visiting the company’s website, reading customer reviews, or watching product demonstrations.

The desire stage is where potential customers begin to develop a strong interest in the product or service and actively consider making a purchase. This stage can be further nurtured by providing them with relevant content, special offers, or tailored recommendations.

In the action stage, potential customers take the final step and make a purchase or take some desired action such as signing up for a free trial, filling out a contact form, or downloading an ebook.

Digital marketing funnel can be tracked using analytics tools and A/B testing, which can help businesses to optimize their marketing efforts and increase conversion rates at each stage of the funnel.

Is CRM helping to build sale funnel

A CRM (customer relationship management) system can help to build a sales funnel by providing businesses with the tools and data they need to effectively manage and track customer interactions throughout the funnel.
CRM systems typically include features such as lead tracking, which can help businesses to identify and prioritize potential customers at the top of the funnel; marketing automation, which can help businesses to nurture leads and move them through the funnel with targeted campaigns; and analytics and reporting, which can help businesses to track the performance of their sales funnel and identify areas for improvement.

For example, a CRM system can help businesses to:

  • Track leads and potential customers as they move through the funnel
  • Automate follow-up tasks and communications, such as email campaigns, to nurture leads and move them closer to a purchase
  • Analyze customer data to identify patterns and trends that can help businesses to improve their sales funnel
  • Monitor the performance of different marketing campaigns and optimize them to improve conversion rates
  • Track customer interactions and behavior across multiple channels such as social media, email, and website

In short, a CRM system can provide businesses with a centralized platform for managing and optimizing their sales funnel, by providing all the necessary information, tools and automation to effectively engage with leads and customers throughout their buying journey.

What CRM platform is more popular for small businesses

There are several popular CRM platforms that are well-suited for small businesses. Some of the most popular include:


Salesforce is a widely-used CRM platform that offers a wide range of features and integrations. It’s considered as one of the best CRM platform, but it might be too expensive for some small businesses.


HubSpot is a popular CRM platform that offers a free version as well as paid options. It’s known for its marketing automation features and its ability to integrate with a variety of other tools, such as social media and email marketing platforms.

Zoho CRM:

Zoho CRM is a cloud-based platform that offers a wide range of features and integrations at a relatively low cost. It’s a good option for small businesses that are looking for a cost-effective CRM solution.


Pipedrive is a simple, easy-to-use CRM platform that is particularly well-suited for small sales teams. It’s known for its user-friendly interface and its ability to help small businesses manage their sales pipeline.


Freshsales is another popular CRM platform that is designed for small businesses. It offers a wide range of features, including lead management, contact management, and sales automation, at a relatively low cost.

Ultimately, the best CRM platform for your small business will depend on your specific needs and budget. It’s a good idea to try out a few different options and see which one works best for you.

facebook lead

How to generate leads on Facebook

There are several ways to generate leads on Facebook:

  1. Create a Facebook page for your business and optimize it for lead generation by including a clear call-to-action (CTA) button, such as “Sign up” or “Contact us.”
  2. Use Facebook ads to target specific audiences and drive traffic to a landing page where they can submit their contact information.
  3. Utilize Facebook lead ads, which allow users to submit their contact information directly within the Facebook platform, without leaving the app.
  4. Create a Facebook group related to your industry or niche and engage with members to build relationships and gather contact information.
  5. Use Facebook’s Messenger feature to communicate with potential leads and gather their contact information.
  6. Leverage Facebook Live to connect with your target audience in real-time and encourage them to share their contact information to receive more information or offers from you.
  7. Run a contest or giveaway on your Facebook page and require participants to submit their contact information to enter.

Remember that Facebook’s algorithm rewards engaging and valuable content, so make sure you provide valuable information and offers to your audience.

How much lead can cost in 2023

The cost of generating leads on Facebook can vary greatly depending on several factors such as industry, target audience, ad format and competition. In general, lead generation costs on Facebook can range anywhere from a few cents to several dollars per lead.

Some of the factors that can affect the cost per lead include:

  • The target audience: More specific and niche audiences can be more expensive to target.
  • The ad format: Lead generation campaigns using Facebook lead ads may be more expensive than campaigns using traditional website conversion tracking.
  • The competition: Industries with high competition can drive up the cost per lead.
  • The budget: The amount you are willing to spend on your campaign will also affect the cost per lead.

It’s difficult to give an exact cost per lead for 2023, but it’s fair to say that the cost will depend on the factors mentioned above, and can fluctuate depending on the market conditions. As a best practice, you should test different targeting options, ad formats and budgets to find the best combination that delivers the most cost-effective leads.