Call to action. What is better: article, banners or video?

The best call-to-action (CTA) will depend on the specific goals of your marketing campaign and the nature of your product or service. However, here are some general considerations for each medium:

Article:

CTAs in articles can be effective when you’re looking to generate leads or build brand awareness. They can be used to encourage readers to download an ebook, sign up for a newsletter, or request more information.

Banners:

CTAs in banners can be effective when you’re looking to generate sales or drive website traffic. They can be used to encourage users to make a purchase, sign up for a free trial, or visit a specific page on your website.

Video:

CTAs in videos can be effective when you’re looking to generate leads, build brand awareness, or drive website traffic. They can be used to encourage viewers to download an ebook, sign up for a newsletter, or visit a specific page on your website.

In general, video CTAs tend to have high conversion rates, as videos allow businesses to create engaging and interactive content that can be used to convey their message effectively, CTAs in videos are more likely to be watched and clicked on as compared to banners or text-based CTAs. However, it also depends on the audience, the context and the type of product or service you’re promoting.

It’s important to test different types of CTAs and mediums to see which ones are the most effective for your business. A/B testing can be a great way to optimize the performance of your CTAs.