Web Marketing SEM

keyword generator

How to research right keyword with Ahref’s

Keyword research is a three-step process:

  1. Find keyword ideas that people are searching for
  2. Check their ranking difficulty
  3. Figure out the best way to rank

The best free keyword research tools



How to become influencer

Becoming an influencer typically involves building a following on social media platforms, creating engaging and high-quality content, and actively engaging with your audience. Here are a few steps you can take to become an influencer:

Identify your niche:

Decide on a specific area of interest or industry that you want to focus on, such as fashion, beauty, fitness, travel, or technology.

Build a following:

Create accounts on popular social media platforms, such as Instagram, YouTube, TikTok, and Twitter, and start posting content related to your niche. Use hashtags and engage with other users in your niche to build a following.

Create high-quality content:

Use high-quality images and videos to create visually appealing content that is relevant to your niche. Be consistent with your posting schedule and use engaging captions and descriptions to attract and retain followers.

Engage with your audience:

Respond to comments and messages, and actively engage with your followers. Ask for feedback and use it to improve your content and grow your following.

Collaborate with brands:

As your following grows, you may have the opportunity to collaborate with brands and companies in your niche to promote their products or services.

Remember that it takes time and effort to build a following and become an influencer, so be patient and stay true to yourself.

The most popular influencers

There are many popular influencers across different social media platforms, but some of the most well-known influencers include:

Selena Gomez – singer and actress with over 200 million followers on Instagram.

Cristiano Ronaldo – professional soccer player with over 400 million followers on Instagram.

Dwayne “The Rock” Johnson – actor and former professional wrestler with over 300 million followers on Instagram.

Kylie Jenner – entrepreneur and reality TV star with over 250 million followers on Instagram.

Kim Kardashian – entrepreneur and reality TV star with over 240 million followers on Instagram.

Neymar Jr – professional soccer player with over 200 million followers on Instagram.

Ariana Grande – singer and actress with over 200 million followers on Instagram.

Lionel Messi – professional soccer player with over 200 million followers on Instagram.

Beyoncé – singer and actress with over 200 million followers on Instagram.

Ellen DeGeneres – television host and comedian with over 80 million followers on Instagram.

Note: The numbers of followers mentioned above are as of 2021 and may have changed.


Call to action. What is better: article, banners or video?

The best call-to-action (CTA) will depend on the specific goals of your marketing campaign and the nature of your product or service. However, here are some general considerations for each medium:


CTAs in articles can be effective when you’re looking to generate leads or build brand awareness. They can be used to encourage readers to download an ebook, sign up for a newsletter, or request more information.


CTAs in banners can be effective when you’re looking to generate sales or drive website traffic. They can be used to encourage users to make a purchase, sign up for a free trial, or visit a specific page on your website.


CTAs in videos can be effective when you’re looking to generate leads, build brand awareness, or drive website traffic. They can be used to encourage viewers to download an ebook, sign up for a newsletter, or visit a specific page on your website.

In general, video CTAs tend to have high conversion rates, as videos allow businesses to create engaging and interactive content that can be used to convey their message effectively, CTAs in videos are more likely to be watched and clicked on as compared to banners or text-based CTAs. However, it also depends on the audience, the context and the type of product or service you’re promoting.

It’s important to test different types of CTAs and mediums to see which ones are the most effective for your business. A/B testing can be a great way to optimize the performance of your CTAs.


Cost Per Lead by Industry 2023 in USA

Our 2022 report on Cost Per Lead by Industry was prepared by our marketing research team, based on data collected between January 2018 and March 2022.

Cost Per Lead (CPL) is defined as the gross marketing cost expended to acquire a lead for your business. It can be calculated by dividing your total marketing spend by your total number of new leads acquired from a specific channel or group of channels.

lead is defined as a direct connection via e-mail, phone or in-person introduction to a prospective customer interested in purchasing a product or service. The cost of the lead is incurred regardless of the eventual outcome of the discussion, which is distinct from customer acquisition cost, which measures the price of acquiring closed customers

Cost Per Lead is a valuable but slippery metric because quality varies widely by acquisition cost. For example, some lead referral channels provide warm leads – engaged prospects who are well-primed to buy from the right company – while certain SDRs we’ve come across are selling cold leads that convert a low percentage of the time. It is necessary to carefully track and measure each paid and organic lead generation channel in which you invest, narrowing your investments to the ones that produce the customers with the highest lifetime value, rate of referral, and overall satisfaction relative to their acquisition cost.

Below, we’ve parsed our dataset to display the average CPL for 30 industries, broken out by paid vs organic.

Average Cost Per Lead by Industry

IndustryAverage CPLIndustryAverage CPL
Addiction TreatmentPaid: $380Aerospace & AviationPaid: $469
Organic: $213Organic: $277
AutomotivePaid: $295B2B SaaSPaid: $310
Organic: $271Organic: $164
BiotechPaid: $274Business InsurancePaid: $460
Organic: $236Organic: $388
ConstructionPaid: $280CybersecurityPaid: $411
Organic: $174Organic: $406
eCommercePaid: $98EngineeringPaid: $373
Organic: $83Organic: $201
EntertainmentPaid: $116Environmental ServicesPaid: $346
Organic: $111Organic: $209
Financial ServicesPaid: $761FintechPaid: $490
Organic: $555Organic: $413
HealthcarePaid: $401Higher EducationPaid: $1,262
Organic: $320Organic: $705
Hotels & ResortsPaid: $307HVACPaid: $115
Organic: $225Organic: $69
Industrial IOTPaid: $590IT & Managed ServicesPaid: $617
Organic: $404Organic: $388
Legal ServicesPaid: $784ManufacturingPaid: $691
Organic: $516Organic: $415
Oil & GasPaid: $772PCB Design & ManufacturingPaid: $480
Organic: $502Organic: $271
PharmaceuticalPaid: $124Real EstatePaid: $480
Organic: $138Organic: $416
Software DevelopmentPaid: $680SolarPaid: $217
Organic: $510Organic: $198
Staffing & RecruitingPaid: $476Transportation & LogisticsPaid: $670
Organic: $518Organic: $505

Selecting The Right Lead Generation Channels To Invest In

There are many lead generation channels available to businesses, each with their own advantages and disadvantages. As a general rule, organic channels will result in higher long-term ROI than paid channels, but require a longer lead time before they produce results. This higher ROI is due to both their scalability and because the leads generated through organic channels are lower-funnel than those from paid ones. As a result, the most effective lead generation strategy is to use organic channels such as SEO and industry speaking engagements as the primary driver of new leads, while leveraging paid channels such as PPC and trade shows when in need of short-term growth.

Setting up in-house lead generation can be a difficult process, and many companies choose to outsource this task to a dedicated agency while building their internal team. If you’d like to do so, you can learn more about our services by reaching out here.

View your facebook groups on your facebook page

1. View your groups on your page

Once you have linked your group(s) to your page. Your fans, visitors and you can view it/them by clicking the “Groups” tab on the left side of your page. You can click the button on the right side of a group and unlink it.

Your fans and visitors can click on your group(s) to have a visit and click the button “Join Group” to join your group(s).

You can share the “Groups” tab link to let people find all the groups linked to your page. To get the link, click “Settings” in the top-right corner of your page and click “Edit Page” on the menu on the left side (click to view the screen captures in the first part “Add the ‘Groups’ tab on your page”).

Click “Settings” on the left side of the tab “Groups”. Then you can get the link.

2. View your pages in your group

Your group members, visitors and you can see your page(s) in the bottom-left corner of your group cover photo. They can click on the name(s) to visit your page(s).

When you link your group to your page, you group members will see a post in your group to get informed.

3. Post, react and comment as your pages in your group

Once you have linked your groups and pages. You can post in your group by choosing your page as the poster.

You can also react, comment and reply in your group by choosing your page as the reactor and commenter.

Top 100 Amazon searches 2018

Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on.

#KeywordSearch Volume
1nintendo switch4,110,000
2fidget spinner3,290,000
7external hard drive1,550,000
8bluetooth headphones1,540,000
9instant pot1,540,000
12fire stick1,350,000
14micro sd card1,270,000
18toilet paper1,170,000
20wireless headphones1,080,000
21game of thrones1,080,000
22iphone 7 case1,070,000
25bluetooth speakers1,010,000
26essential oils960,000
27pop socket939,000
28air fryer937,000
29paper towels931,000
31iphone charger925,000
32water bottle918,000
33doctor who905,000
34xbox one902,000
35iphone 7 plus case896,000
38harry potter884,000
39coffee maker884,000
40hdmi cable867,000
43kindle fire847,000
44iphone x case846,000
45wireless mouse832,000
47iphone 6 case824,000
48iphone 6818,000
49iphone 7815,000
50gaming mouse812,000
51office chair807,000
52star wars806,000
53shower curtain800,000
54mouse pad789,000
55iphone 6s case779,000
56gift card775,000
58yoga mat769,000
59gaming chair767,000
60sd card759,000
64xbox one controller734,000
65apple watch729,000
66protein powder722,000
68solar eclipse glasses720,000
71eclipse glasses691,000
74iphone 8 plus case681,000
76playstation 4672,000
79dash cam667,000
80smart watch657,000
81fidget cube649,000
82vacuum cleaner647,000
84nerf guns643,000
85bluetooth earbuds640,000
86ps4 games640,000
88echo dot636,000
90gtx 1070623,000
91computer desk622,000
92ps4 controller621,000
94wireless earbuds614,000
95iphone 6s614,000
96snes classic613,000
97prime video612,000
98hard drive610,000
100gtx 1080606,000

So much so, that 53/100 of our top searches are (almost ⅔) are for gadgets.

That’s excluding searches for iPhone accessories too, of which there are many.

What’s the most popular iPhone accessory? Cases.

Here are the most popular iPhone case models and their search volumes:

#KeywordSearch Volume
1iphone 7 case1,070,000
2iphone 7 plus case896,000
3iphone x case846,000
4iphone 6 case824,000
5iphone 6s case779,000
6iphone 8 plus case681,000

(It looks like a lot of people are still rocking iPhone 6’s and 7’s.)

Speaking of iPhone accessories, there are 1.54M monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.SIDENOTE. There are a further 1.08M searches for “wireless headphones” and 640K for “Bluetooth earbuds.”.

Amazon also appears to be a popular place to purchase games consoles and games.

The Nintendo Switch tops the list with 4.1M monthly searches, followed by the PS4 with 1.57M, then the Xbox One with 902K, and finally the Snes Classic (ooh, retro!) with 613K.

Gaming mice and chairs are popular too with almost 1.58M combined monthly searches.

But what else is popular on Amazon besides gadgets and games?

Well, there are still a fair few searches for “books” (1.07M) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 1.51M searches for “kindle.”

The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

Other than that, there are many searches for everyday essentials and other “basic” items:

#KeywordSearch Volume
1toilet paper1,170,000
2paper towels931,000
3water bottle918,000
4shower curtain800,000

Oh, and one non‐physical product made it to the list too: “prime video” (612Kmonthly searches).

Is Amazon catching up with Netflix? Maybe.

Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

Now let’s see how the most popular Amazon searches in the US compare to the rest of the World.

30 online directories for your website

1.      All Free Things  (Page Rank 4)


2. Free PR Web Directory (Page Rank 6)


3. Travel Tourism Directory Info (Page Rank 6)


4.  So Much (Page Rank 6)


5. High Rank Directory (Page Rank 6)


6. Britain Business Directory (Page Rank 6)


7. Marketing Internet Directory (Page Rank 6)


8. Hot Vs Not (Page Rank 6)


9.  Submission Web Directory (Page Rank 6)


10. Diolead (Page Rank 6)


11. Uk Internet Directory (Page Rank 6)


12. Jet Jaws (Page Rank 6)


13. Esjoub (Page Rank 6)


14. Lilink (Page Rank 7)


15. Feed Up Info (Page Rank 8)


16. Finance Buster (Page Rank 6)


17. Synergy-Directory (Page Rank 4)


18. Nexus Directory (Page Rank 4)


19. Directory Fire (Page Rank 4)


20. Master Moz (Page Rank 4) 


21. Direct My Link (Page Rank 4)


22. Pro Link Directory (Page Rank 4)


23. Info-Listings (Page Rank 4)


24. Submissions 4U (Page Rank 4)


25.  Piseries (Page Rank 4)


26. Gain Web Org (Page Rank 4)


27 Best Free Websites Net (Page Rank 3)


28. PR 3 Plus (Page Rank 3)


29. Web Directory Co (Page Rank 3)


30. 10 Directory (Page Rank 3)


31. http://www.blogrollcenter.com/

32. http://www.blogtopsites.com

33. http://www.blogsearch.com

34. http://blogswirl.com

35. http://blogville.us

36. http://blogrific.com

37. http://www.blogflux.com

38. http://www.blogdir.co.uk

39. http://blogsrater.com

40. http://www.bloglisting.net

41. http://www.bocaiw.net

42. http://www.cipinet.com

43. http://www.cluboo.com

44. http://www.directoryseo.biz

45. http://www.freedirectorysubmit.com

46. http://www.freetoprankdirectory.com

47. http://www.freewebsitedirectory.com/

48. http://www.findsites.net

49. http://fuelmyblog.com

50. http://www.gainweb.org

51. http://www.h-log.com

52. http://www.happal.com

53. http://www.highrankdirectory.com

54. http://homepageseek.com/

55. http://www.hottestblogs.com

56. http://www.infolistings.com

57. http://www.informationcrawler.com

58. http://www.jewana.com

59. http://www.linkpedia.net

60. http://www.linkroo.com

61. http://linksmaximum.com

62. http://www.linkminded.com

63. http://www.livepopular.com

64. http://www.marketingwebdirectory.com

65. http://www.nexusdirectory.com

66. http://www.onlinesociety.org

67. http://www.pegasusdirectory.com

68. http://picktu.com

69. http://www.plazoo.com

70. http://www.prolinkdirectory.com

71. http://www.promotebusinessdirectory.com

72. http://www.ranaf.com

73. http://www.rocktheadored.com

74. http://www.sites-plus.com

75. http://www.sitepromotiondirectory.com

76. http://www.submissionwebdirectory.com

77. http://somuch.com

78. http://www.synergydirectory.com

79. http://www.thefreedirectory.co.uk/

80. http://www.topsiteswebdirectory.com

81. http://www.urlshack.com

82. http://www.usgeo.org

83. http://www.w3catalog.com

84. http://www.wilsdomain.com

85. http://www.worldwebdirectory.com

86. http://www.addyourblog.com

87. http://www.blogdirs.com/

88. http://www.blogsdb.com

89. http://www.bloghints.com

90. http://www.blogratedirectory.com

91. http://www.blogsthatfollow.com

92. http://www.blogtoplist.com

93. http://carefullypicked.com

94. http://www.ellysdirectory.com

95. http://www.freeaddurl.org

96. http://www.ontoplist.com

97. http://www.mvomrat.com

98. http://www.rapidenetwork.eu

99. http://www.spillbean.com

100. http://www.thecgisite.com

101. http://www.wordpressblogdirectory.com/

Canadian business directories

In order for your Canadian business to succeed, you’ll need these directories to get the word out.

Canadian business directories are useful for SEO, and can get your site higher on search engines, for promotions, customer and expert reviews, and much more.

So let’s check out the best Canadian business directories for your company’s success.



Akama is a free business directory that provides basic search within businesses and states by listed category.

Strictly Canadian


Strictly Canadian is a premier website where only Canadian business listings are allowed.



Yelp has around 21 million unique visitors through the Yelp app, and 69 million via mobile web per month. The directory already contains more than 102 million reviews.

Canada One


Canada One has a list of more than 20 thousand verified Canadian businesses. The directory also offers a library of more than 900 business articles and an events calendar.



LiveBusiness is a Canadian web directory and business listings. It includes both yellow and white pages entries.



Kijiji is Canada’s most popular free local listings directory. It already has over 7,5 millions active entries.

Yellow Pages


Canadian Yellow Pages has an 8+ million reach per month. In addition to that, more than 6 million Canadians uploaded the directory app.



411 had more than 43 million visitors and 147+ million pages views in 2015. Customers can also use the mobile version of the website.

Profile Canada


Profile Canada is a simple search engine marketing platform. It is also one of the most visited websites within the country, and also has posts with business advice.



WebLocal is a search website for Canada businesses. Users can also rate and review products and services they’ve been using.



n49 is a Canadian business listing and review building system. It allows to collect the users reviews and manage your reputation online.



Hotfrog is an international business directory that operates in 38 countries around the globe. It receives around 1,5 million page views per month.

Better Business Bureau


Better Business Bureau is a directory where only CBBB trusted businesses are collected through the National Partner Program, which makes it a source of high-quality content.



Canada411 is a business listing directory that features businesses and local services. The information is updated monthly after a thorough check.



Opendi has more than 3 million visitors every month. The directory contains user reviews and recommendations in addition to the listings.



CanLinks is an online search directory that has been in business since 1994. The company also accepts international businesses and approves listings within 72 hours.



CanadianPlanet resource allows businesses to post a free listing and an advertisement. All you need is just to submit valid and detailed information about your business.



SmallBizPages is Canada’s fastest directory listing. The website uploads only valid links and descriptions into the directory.



LocalSites is a web directory which is organized by subject and location. All businesses can be listed if they fall into the Listing Guidelines requirements.



MisterWhat is a simple directory to find and list businesses and services. The website allows businesses to create a basic profile for free.



eSource is a comprehensive online suppliers directory that also includes a contact database and industry news. It has around 210 000 companies listed in 42 000 product categories.



YLM is a community local directory. It allows businesses to search through various locations and directories via a number of customizable filters.

Hometown Canada


Hometown Canada also provides history and trivia facts in addition to the search and filtering options.



Daki-Taki is a Canadian business A-Z directory. The information is structured by locations and directories for a convenient search.

Shop in Canada


Shop in Canada is an online resource where you can list quality information and create a profile within one of the categories.

Canadian Web Business Directory


Canadian Web Business Directory is a platform for small businesses listings. You can add information about your products and services into the website’s categories.

leads generation

How to monetize your website

If you know any other ways to monetize websites, let me know.

1. Sell text-link ads – There’s still a demand for text-links ads (believe it or not). But please keep in mind that these violate Google’s Terms of Service (which means you run the risk of getting penalized). To avoid it, simply keep the ‘nofollow‘. Read more