Packaging design

How Much Does a Package Design Cost?

How Much Does a Package Design Cost?

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How Much Does a Package Design Cost? I didn't make up that number. It was given to me after a potential client sought out my services. He had a line of cosmetics and was looking for some great packaging. After a quick fifteen minute discovery…

Package design

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Creating Great Design Takes Guts

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Daring to be different can give instant boost to market share By Mary Zalla The word is out: Great design delivers great business advantage. Design is being increasingly leveraged to move and shape markets, attract customers, and help…

Package Design

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In The Visionary Package, branding and packaging consultants Herbert Meyers and Richard Gerstman argue that package design is the same as the branding of products and product lines (Palgrave, New York, 2005). This picks up from an idea first…