Top 100 Amazon searches 2018

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Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on.

#KeywordSearch Volume
1nintendo switch4,110,000
2fidget spinner3,290,000
3laptop2,680,000
4headphones1,730,000
5fitbit1,690,000
6ps41,570,000
7external hard drive1,550,000
8bluetooth headphones1,540,000
9instant pot1,540,000
10kindle1,510,000
11tv1,350,000
12fire stick1,350,000
13tablet1,280,000
14micro sd card1,270,000
15ipad1,260,000
16ssd1,230,000
17roku1,180,000
18toilet paper1,170,000
19backpack1,150,000
20wireless headphones1,080,000
21game of thrones1,080,000
22iphone 7 case1,070,000
23books1,070,000
24monitor1,060,000
25bluetooth speakers1,010,000
26essential oils960,000
27pop socket939,000
28air fryer937,000
29paper towels931,000
30desk930,000
31iphone charger925,000
32water bottle918,000
33doctor who905,000
34xbox one902,000
35iphone 7 plus case896,000
36switch891,000
37alexa886,000
38harry potter884,000
39coffee maker884,000
40hdmi cable867,000
41lego859,000
42shoes854,000
43kindle fire847,000
44iphone x case846,000
45wireless mouse832,000
46printer828,000
47iphone 6 case824,000
48iphone 6818,000
49iphone 7815,000
50gaming mouse812,000
51office chair807,000
52star wars806,000
53shower curtain800,000
54mouse pad789,000
55iphone 6s case779,000
56gift card775,000
57keyboard769,000
58yoga mat769,000
59gaming chair767,000
60sd card759,000
61earbuds756,000
62echo753,000
63socks747,000
64xbox one controller734,000
65apple watch729,000
66protein powder722,000
67camera720,000
68solar eclipse glasses720,000
69mouse711,000
70drone709,000
71eclipse glasses691,000
72projector690,000
73iphone689,000
74iphone 8 plus case681,000
75mattress674,000
76playstation 4672,000
77microwave671,000
78coffee670,000
79dash cam667,000
80smart watch657,000
81fidget cube649,000
82vacuum cleaner647,000
83laptops645,000
84nerf guns643,000
85bluetooth earbuds640,000
86ps4 games640,000
87router639,000
88echo dot636,000
89fan632,000
90gtx 1070623,000
91computer desk622,000
92ps4 controller621,000
93blender620,000
94wireless earbuds614,000
95iphone 6s614,000
96snes classic613,000
97prime video612,000
98hard drive610,000
99luggage608,000
100gtx 1080606,000

So much so, that 53/100 of our top searches are (almost ⅔) are for gadgets.

That’s excluding searches for iPhone accessories too, of which there are many.

What’s the most popular iPhone accessory? Cases.

Here are the most popular iPhone case models and their search volumes:

#KeywordSearch Volume
1iphone 7 case1,070,000
2iphone 7 plus case896,000
3iphone x case846,000
4iphone 6 case824,000
5iphone 6s case779,000
6iphone 8 plus case681,000

(It looks like a lot of people are still rocking iPhone 6’s and 7’s.)

Speaking of iPhone accessories, there are 1.54M monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.SIDENOTE. There are a further 1.08M searches for “wireless headphones” and 640K for “Bluetooth earbuds.”.

Amazon also appears to be a popular place to purchase games consoles and games.

The Nintendo Switch tops the list with 4.1M monthly searches, followed by the PS4 with 1.57M, then the Xbox One with 902K, and finally the Snes Classic (ooh, retro!) with 613K.

Gaming mice and chairs are popular too with almost 1.58M combined monthly searches.

But what else is popular on Amazon besides gadgets and games?

Well, there are still a fair few searches for “books” (1.07M) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 1.51M searches for “kindle.”

The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

Other than that, there are many searches for everyday essentials and other “basic” items:

#KeywordSearch Volume
1toilet paper1,170,000
2paper towels931,000
3water bottle918,000
4shower curtain800,000
5coffee670,000
6fan632,000

Oh, and one non‐physical product made it to the list too: “prime video” (612Kmonthly searches).

Is Amazon catching up with Netflix? Maybe.

Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

Now let’s see how the most popular Amazon searches in the US compare to the rest of the World.

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