Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on.
|7||external hard drive||1,550,000|
|14||micro sd card||1,270,000|
|21||game of thrones||1,080,000|
|22||iphone 7 case||1,070,000|
|35||iphone 7 plus case||896,000|
|44||iphone x case||846,000|
|47||iphone 6 case||824,000|
|55||iphone 6s case||779,000|
|64||xbox one controller||734,000|
|68||solar eclipse glasses||720,000|
|74||iphone 8 plus case||681,000|
So much so, that 53/100 of our top searches are (almost ⅔) are for gadgets.
That’s excluding searches for iPhone accessories too, of which there are many.
What’s the most popular iPhone accessory? Cases.
Here are the most popular iPhone case models and their search volumes:
|1||iphone 7 case||1,070,000|
|2||iphone 7 plus case||896,000|
|3||iphone x case||846,000|
|4||iphone 6 case||824,000|
|5||iphone 6s case||779,000|
|6||iphone 8 plus case||681,000|
(It looks like a lot of people are still rocking iPhone 6’s and 7’s.)
Speaking of iPhone accessories, there are 1.54M monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.SIDENOTE. There are a further 1.08M searches for “wireless headphones” and 640K for “Bluetooth earbuds.”.
Amazon also appears to be a popular place to purchase games consoles and games.
The Nintendo Switch tops the list with 4.1M monthly searches, followed by the PS4 with 1.57M, then the Xbox One with 902K, and finally the Snes Classic (ooh, retro!) with 613K.
Gaming mice and chairs are popular too with almost 1.58M combined monthly searches.
But what else is popular on Amazon besides gadgets and games?
Well, there are still a fair few searches for “books” (1.07M) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 1.51M searches for “kindle.”
The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.
Other than that, there are many searches for everyday essentials and other “basic” items:
Oh, and one non‐physical product made it to the list too: “prime video” (612Kmonthly searches).
Is Amazon catching up with Netflix? Maybe.
Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.
Now let’s see how the most popular Amazon searches in the US compare to the rest of the World.