What is Branding?

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Branding is not only your logo but also your business name. Great names evoke intrigue, savvy and class, and tell customers a lot about who you are. When you begin the branding process, think first about your name. Next, envision an image that…

History of graphic design and its audience

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To insist that, or to prescribe how, the history of graphic design need be taught in any particular way is to unnecessarily limit the field in both methodology and pedagogy. Since there is no consensus amongst historians of graphic design on…

Art Dimension Friends

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Web Designers vs. Print Designers

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Many Web designers come to the Web with a print background. Either they were print designers, or they are just used to the control that a print world gives. When you print something, it provides permanence and stability. You don't have this…

Package Design

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In The Visionary Package, branding and packaging consultants Herbert Meyers and Richard Gerstman argue that package design is the same as the branding of products and product lines (Palgrave, New York, 2005). This picks up from an idea first…

History of graphic design and its audience

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To insist that, or to prescribe how, the history of graphic design need be taught in any particular way is to unnecessarily limit the field in both methodology and pedagogy. Since there is no consensus amongst historians of graphic design on…

Rock Art

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Archaeologists, anthropologists, and historians know that prehistoric people did not spend all their time finding and collecting food. For many nomadic hunter-gatherers and later agricultural societies, food sources were abundant. Their lives…

I love art

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A brief history of design

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For over two millennia, people have argued that the ‘design’ in nature points to a Designer. Greek evolutionism, the gods, and fear of deathThe two main schools of philosophy then were Epicureanism and Stoicism. The Epicureans sought happiness…