Art-D Toronto office

Conversion Value Calculator by Google

Figuring out the right conversion values to bid on can greatly enhance your bidding strategy and help you target your most valuable customers. It can be challenging to determine which events in your conversion funnel to prioritize when generating leads. This handy tool will assist you in identifying the events that you should focus your bidding efforts on.

Calculate your conversion rate value

 

If you’re hitting your daily budget too quickly

  • Add budget to your campaigns or adjust your target ROAS (if using).
  • Check the Recommendations page for budget opportunities.

If your impression share is high and you’d like to drive more volume at your ROI target

  • Use broad match as your match type for keywords.
  • Add first-party audience lists to campaigns.
  • Add Dynamic Search Ads to your campaigns and ad groups.
  • Check the Recommendations page for growth opportunities, like adding new keywords.
keyword generator

How to research right keyword with Ahref’s

Keyword research is a three-step process:

  1. Find keyword ideas that people are searching for
  2. Check their ranking difficulty
  3. Figure out the best way to rank

The best free keyword research tools

Source

Bing Image

Bing Image Creator comes to the new Bing

Create images with your words

Last month we introduced the new AI-powered Bing and Microsoft Edge, your copilot for the web – delivering better search, complete answers, a new chat experience and the ability to create content. Already, we have seen that chat is reinventing how people search with more than 100 million chats to date. We’ve seen people use chat in a variety of ways, from refining answers to complex questions to using it as a form of entertainment or for creative inspiration. Today we’re taking the chat experience to the next level by making the new Bing more visual.

We’re excited to announce we are bringing Bing Image Creator, new AI-powered visual Stories and updated Knowledge Cards to the new Bing and Edge preview. Powered by an advanced version of the DALL∙E model from our partners at OpenAI, Bing Image Creator allows you to create an image simply by using your own words to describe the picture you want to see. Now you can generate both written and visual content in one place, from within chat.

We know from research that the human brain processes visual information about 60,000 times faster than text, making visual tools a critical way people search, create and gain understanding. Based on Bing data, images are one of the most searched categories – second only to general web searches. Historically, search was limited to images that already existed on the web. Now, there are almost no limits to what you can search for and create.

For those in the Bing preview, Bing Image Creator will be fully integrated into the Bing chat experience, rolling out initially in Creative mode. By typing in a description of an image, providing additional context like location or activity, and choosing an art style, Image Creator will generate an image from your own imagination. It’s like your creative copilot. Just type something like “draw an image” or “create an image” as a prompt in chat to get creating a visual for a newsletter to friends or as inspiration for redecorating your living room.

Bing Image Creator

Follow the link

https://www.bing.com/create

 

Bing Image Creator

Bing Image Creator Edge

Bing Image Creator Edge

 

 

Bard

Google’s AI chatbot is now officially released. Only for the U.S. and U.K.

Meet Bard: your creative and helpful collaborator, here to supercharge your imagination, boost your productivity, and bring your ideas to life.

Bard isn’t currently supported in your country. Stay tuned!

artificial intelligence

Best AI in 2023 for FREE

ART-D’s Favourite AI, that You Can Use for FREE

AI doesn’t work instead of you, but it’s a good helper. AI is designed to assist and augment human abilities, rather than replace them. While AI systems have the ability to perform certain tasks more efficiently than humans, they still require human oversight, direction, and decision-making. AI can be a valuable tool for solving complex problems, analyzing data, and automating repetitive tasks, but it is ultimately up to humans to interpret and act on the insights and results generated by AI systems.

 

compose ai

Compose– AI for Google Chrome. Save time and write with AI.

 

resemble ai

Resemble AIYour Complete Generative Voice AI Toolkit. Pay-as-you-go for custom voices built on the platform – $0.006 per second

 

runway ai

Runway – Everything you need to make anything you want. Starter: For individuals looking to explore Runway’s AI Magic Tools and content creation features. Free

 

writesonic ai

WriteSonic – Best AI Writer for Creating. Create SEO-optimized and plagiarism-free content for your blogs, ads, emails, and website 10X faster. Info collected is up to date  relevant, included current date. Not like chatGPT.

 

rewind ai

REWIND – browser for Apple latest OS. The Search Engine For Your Life. Find anything you’ve seen, said, or heard.

How Rewind Works

  • We record anything you’ve seen, said, or heard and make it searchable
    For your privacy, we store all of the recordings locally on your Mac. Only you have access to them. Recording data is NEVER sent off your Mac. We do compression and Automated Speech Recognition (ASR) all locally on your Mac.
  • Mind-boggling compression
    Storing all the recordings locally means compression is very important. We compress raw recording data up to 3,750x times so even with the smallest hard drive you can buy from Apple today, you can store years of recordings. Learn more.
  • No cloud integration or IT required
    We use native macOS APIs and Optical Character Recognition to analyze everything on your screen. No need to integrate with cloud services like Gmail, Dropbox, or Slack. Rewind starts capturing these apps right away, with no IT required.

 

HeyDay

HeyDay – Remember more of what you learn. Automatically.

Heyday is an AI-powered memory assistant that resurfaces content you forgot about while you browse the web. For PC browsers.

 

AI for Music and Video

 

riffusion logo

Refusion – Music Generator

Riffusion was created by Seth Forsgren and Hayk Martiros as a hobby project. You’ve heard of Stable Diffusion, the open-source AI model that generates images

 

sounraw ai

SOUNDRAW – AI Music Generator

Soundraw is a game changer! It happened so many times that I found a cool song I couldn’t use because the intro was too long, or it went full power

 

Aiva AI

AIVA – The AI composing emotional soundtrack music

Whether you are an independent game developer, a complete novice in music, or a seasoned professional composer, AIVA assists you in your creative process.

 

Steve AI

Steve.ai – Steve AI is an online Video maker app that helps anyone to create live videos and animations in seconds.

Learning Language AI

soofy AI

Soofy – Chat with Soofy’s AI. You can debate, discuss ideas, books, or with your celebrity clone to improve your communication skills. Try this feature for-free.

chatGPT

What is ChatGPG good for

ChatGPT is a language model that can generate natural language text. It is good for a wide range of tasks, such as language translation, text summarization, question answering, and text completion. It can also be used to generate creative writing and to power chatbots and virtual assistants.

How can i write code in ChatGPT

ChatGPT is a language model and it is not designed for writing code. However, there are ways to generate code using GPT-based models. One way is to fine-tune a pre-trained GPT model on a dataset of code snippets. This allows the model to learn the structure and syntax of code, and can then generate new code snippets based on the patterns it has learned. Another way is to use a specialized tool like OpenAI’s GPT-3 based “Code-GPT” which is fine-tuned on code snippets and can generate code in multiple programming languages such as Python, Java, C++ etc.

What AI app is good for landing pages

There are several AI-powered tools that can be used to create landing pages. A few examples include:

  1. Wix ADI (Artificial Design Intelligence) – This tool uses AI to create personalized landing pages based on user input and preferences.
  2. The Grid – This platform uses AI to design and optimize landing pages for conversions.
  3. Instapage – This tool uses AI to create personalized landing pages and optimize them for conversions.
  4. Leadpages – This platform offers AI-powered optimization and personalization features for landing pages.
  5. Unbounce – This tool offers a platform for creating and optimizing landing pages with AI-powered features like dynamic text replacement and personalized content.
  6. Carrd for making free landing pages

  7. ConvertKit for driving email newsletter signups

  8. Unbounce for small businesses with a budget

  9. Swipe Pages for mobile-first landing pages

  10. Leadpages for selling products on a landing page

These are just a few examples, and many other companies are also developing AI-based solutions for landing pages. It’s always a good idea to test and compare different solutions to find the best one for your specific needs and goals.

Best AI apps for drawing

There are several AI-powered drawing tools that you can use, some examples include:

  1. Adobe Fresco – This is a digital drawing and painting app that uses AI to create realistic brushes, such as watercolor and oil paint brushes, to give a more natural drawing experience.
  2. Autodraw – This is a web-based tool that uses AI to turn your rough sketches into polished drawings.
  3. DeepArt – This is a website that uses AI to turn your photos into artistic styles of famous painters.
  4. Ostagram – This is a website that uses AI to transfer the style of one image to another.
  5. Pikazoapp – This is an app that uses AI to turn your photos into abstract artworks, in a variety of styles.

These are just a few examples, and many other companies are also developing AI-based solutions for drawing and painting. Some of these apps are free and some are paid, it depends on the features and capabilities that you need.

Best Voice Over APPs

There are many voice over apps available, and the best one for you will depend on your specific needs and preferences. Some popular voice over apps include:

  1. Adobe Audition – This is a professional audio editing software that is widely used for voice over work and other audio production tasks.
  2. GarageBand – This is a free app for iOS that is popular for creating music and recording voiceovers.
  3. Audacity – This is a free and open-source audio editing software that is popular for voice over work and other audio production tasks.
  4. Avid Pro Tools – This is a professional audio editing software that is used by many audio engineers, voiceover artists and podcasters.
  5. Voice Record Pro – This is a simple, easy-to-use app that is popular for recording voiceovers on mobile devices.

These are just a few examples, and there are many other voice over apps available, some of them are free and some are paid. It’s always a good idea to test and compare different solutions to find the best one for your specific needs and goals.

influencer

How to become influencer

Becoming an influencer typically involves building a following on social media platforms, creating engaging and high-quality content, and actively engaging with your audience. Here are a few steps you can take to become an influencer:

Identify your niche:

Decide on a specific area of interest or industry that you want to focus on, such as fashion, beauty, fitness, travel, or technology.

Build a following:

Create accounts on popular social media platforms, such as Instagram, YouTube, TikTok, and Twitter, and start posting content related to your niche. Use hashtags and engage with other users in your niche to build a following.

Create high-quality content:

Use high-quality images and videos to create visually appealing content that is relevant to your niche. Be consistent with your posting schedule and use engaging captions and descriptions to attract and retain followers.

Engage with your audience:

Respond to comments and messages, and actively engage with your followers. Ask for feedback and use it to improve your content and grow your following.

Collaborate with brands:

As your following grows, you may have the opportunity to collaborate with brands and companies in your niche to promote their products or services.

Remember that it takes time and effort to build a following and become an influencer, so be patient and stay true to yourself.

The most popular influencers

There are many popular influencers across different social media platforms, but some of the most well-known influencers include:

Selena Gomez – singer and actress with over 200 million followers on Instagram.

Cristiano Ronaldo – professional soccer player with over 400 million followers on Instagram.

Dwayne “The Rock” Johnson – actor and former professional wrestler with over 300 million followers on Instagram.

Kylie Jenner – entrepreneur and reality TV star with over 250 million followers on Instagram.

Kim Kardashian – entrepreneur and reality TV star with over 240 million followers on Instagram.

Neymar Jr – professional soccer player with over 200 million followers on Instagram.

Ariana Grande – singer and actress with over 200 million followers on Instagram.

Lionel Messi – professional soccer player with over 200 million followers on Instagram.

Beyoncé – singer and actress with over 200 million followers on Instagram.

Ellen DeGeneres – television host and comedian with over 80 million followers on Instagram.

Note: The numbers of followers mentioned above are as of 2021 and may have changed.

monetization

What platform is the best for monetization?

There are several platforms that are commonly used for monetization, depending on your business model and goals. Here are a few popular options:

E-commerce platforms:

Platforms such as Shopify, Magento, and BigCommerce are popular choices for businesses that sell physical or digital products online. These platforms offer features such as inventory management, payment processing, and shipping integrations, making it easy for businesses to set up and manage an online store.

Advertising platforms:

Platforms such as Google AdSense, Media.net and PropellerAds allow website owners to display ads on their site and earn money through pay-per-click or impression-based advertising. These platforms work well for businesses that have a large audience or high traffic website.

Affiliate marketing platforms:

Platforms such as Amazon Associates and Commission Junction allow businesses to earn money by promoting other businesses’ products and earning a commission for each sale. These platforms work well for businesses that have a large audience or a niche product.

Subscription-based platforms:

Platforms such as Patreon and Substack allow businesses to monetize their content by offering exclusive content and perks to subscribers. These platforms are suitable for businesses that create and publish regular content, such as bloggers, podcasters, and YouTubers.

Sponsorship platforms:

Platforms such as SponsoredLinX, Sponsored.com and BrandMeister allow businesses to monetize their social media, website and other online presence by working with brands and getting sponsored. These platforms are suitable for businesses that have a large social media following or a popular website.

It’s important to note that no one platform is the best for monetization, different platforms have different features and target different audience, it’s important to evaluate the features and audience of each platform and see which one fits your business model and goals the best.

call-to-action

Call to action. What is better: article, banners or video?

The best call-to-action (CTA) will depend on the specific goals of your marketing campaign and the nature of your product or service. However, here are some general considerations for each medium:

Article:

CTAs in articles can be effective when you’re looking to generate leads or build brand awareness. They can be used to encourage readers to download an ebook, sign up for a newsletter, or request more information.

Banners:

CTAs in banners can be effective when you’re looking to generate sales or drive website traffic. They can be used to encourage users to make a purchase, sign up for a free trial, or visit a specific page on your website.

Video:

CTAs in videos can be effective when you’re looking to generate leads, build brand awareness, or drive website traffic. They can be used to encourage viewers to download an ebook, sign up for a newsletter, or visit a specific page on your website.

In general, video CTAs tend to have high conversion rates, as videos allow businesses to create engaging and interactive content that can be used to convey their message effectively, CTAs in videos are more likely to be watched and clicked on as compared to banners or text-based CTAs. However, it also depends on the audience, the context and the type of product or service you’re promoting.

It’s important to test different types of CTAs and mediums to see which ones are the most effective for your business. A/B testing can be a great way to optimize the performance of your CTAs.

sale funnel

What is Sale Funnel?

A sales funnel is a marketing model that describes the journey a customer takes from becoming aware of a product or service to making a purchase. The funnel is typically divided into several stages, including awareness, interest, desire, and action.

At the top of the funnel, customers are made aware of the product or service through various marketing efforts, such as advertising, content marketing, or social media. As customers move through the funnel, they develop more interest and desire for the product, and eventually, they take action and make a purchase.

The sales funnel is often used in online marketing, but it can also be applied to traditional brick-and-mortar retail. Understanding the sales funnel can help businesses optimize their marketing efforts and increase conversion rates by focusing on the most effective strategies at each stage of the funnel.

There are many variations of sales funnel, but most commonly used funnel is AIDA funnel (Awareness, Interest, Desire, Action) which is the most basic and simplest funnel model which can be used by businesses of any size and in any industry.

How can sale funnel help for digital marketing agency

A sales funnel for digital marketing is a process that guides potential customers through the stages of awareness, interest, desire, and action, using digital channels such as websites, email, social media, and online advertising.
The awareness stage is where a potential customer first becomes aware of a product or service through digital channels such as social media, search engines, or online advertising.

In the interest stage, potential customers begin to explore the product or service more deeply by visiting the company’s website, reading customer reviews, or watching product demonstrations.

The desire stage is where potential customers begin to develop a strong interest in the product or service and actively consider making a purchase. This stage can be further nurtured by providing them with relevant content, special offers, or tailored recommendations.

In the action stage, potential customers take the final step and make a purchase or take some desired action such as signing up for a free trial, filling out a contact form, or downloading an ebook.

Digital marketing funnel can be tracked using analytics tools and A/B testing, which can help businesses to optimize their marketing efforts and increase conversion rates at each stage of the funnel.

Is CRM helping to build sale funnel

A CRM (customer relationship management) system can help to build a sales funnel by providing businesses with the tools and data they need to effectively manage and track customer interactions throughout the funnel.
CRM systems typically include features such as lead tracking, which can help businesses to identify and prioritize potential customers at the top of the funnel; marketing automation, which can help businesses to nurture leads and move them through the funnel with targeted campaigns; and analytics and reporting, which can help businesses to track the performance of their sales funnel and identify areas for improvement.

For example, a CRM system can help businesses to:

  • Track leads and potential customers as they move through the funnel
  • Automate follow-up tasks and communications, such as email campaigns, to nurture leads and move them closer to a purchase
  • Analyze customer data to identify patterns and trends that can help businesses to improve their sales funnel
  • Monitor the performance of different marketing campaigns and optimize them to improve conversion rates
  • Track customer interactions and behavior across multiple channels such as social media, email, and website

In short, a CRM system can provide businesses with a centralized platform for managing and optimizing their sales funnel, by providing all the necessary information, tools and automation to effectively engage with leads and customers throughout their buying journey.

What CRM platform is more popular for small businesses

There are several popular CRM platforms that are well-suited for small businesses. Some of the most popular include:

Salesforce:

Salesforce is a widely-used CRM platform that offers a wide range of features and integrations. It’s considered as one of the best CRM platform, but it might be too expensive for some small businesses.

HubSpot:

HubSpot is a popular CRM platform that offers a free version as well as paid options. It’s known for its marketing automation features and its ability to integrate with a variety of other tools, such as social media and email marketing platforms.

Zoho CRM:

Zoho CRM is a cloud-based platform that offers a wide range of features and integrations at a relatively low cost. It’s a good option for small businesses that are looking for a cost-effective CRM solution.

Pipedrive:

Pipedrive is a simple, easy-to-use CRM platform that is particularly well-suited for small sales teams. It’s known for its user-friendly interface and its ability to help small businesses manage their sales pipeline.

Freshsales:

Freshsales is another popular CRM platform that is designed for small businesses. It offers a wide range of features, including lead management, contact management, and sales automation, at a relatively low cost.

Ultimately, the best CRM platform for your small business will depend on your specific needs and budget. It’s a good idea to try out a few different options and see which one works best for you.