Web Promotion – Search Engine Optimization


With over 300 million searches made on search engines everyday, Search Engine Optimization (SEO) can bring thousands of new customers to your website. Art Dimension, one of the leading SEO companies in North America, provides search engine optimization services tailored to your budget and marketing objectives. We provide a reliable and cost effective way of making your website highly visible to maximize its traffic potential.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines such as Google, Yahoo and AOL via search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully utilizing a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
The acronym “SEO” can also refer to “search engine optimizers” or “Search Engine Optimizician”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
If you want your website to be successful in its intended purpose, search engine optimization should be taken into account when your website is initially developed. Art Dimension has extensive expertise in SEO and therefore develops each website with SEO in mind. All our past projects are “search engine friendly” and are indexed very well by all the major search engines on the web such as Google, Yahoo, MSN and AOL.
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals. A successful Internet marketing campaign may drive traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate.
In Internet Marketing, conversion rate refers to the number or percentage of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.
Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. To content creators, however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs due to a subtle or direct request from the content creator for the visitor to take the action.
Art Dimension performs all the necessary Internet marketing activities to maximize the conversion rate of your website. Based on your needs as a website operator we will develop an appropriate marketing strategy that will be effective in driving traffic to your website and converting that traffic into revenue for your business.
Our Search Engine Optimization techniques and submission process is GUARANTEED to get your website quickly positioned in the top 10 on the leading search engines.
Periodically, the search engines and directories change their algorithms, sometimes minor changes, sometimes more profound – to maintain a high degree of relevance in the results. We work very hard to keep up to date on which techniques work best.
We combine reliable, dependable Search Engine Optimization techniques with correct submissions to the major search engines in order to help our clients achieve their Search Engine placement goals.
Good cost-effective search engine optimization offers a far higher return on investment, than pay per click advertising. Effective search engine optimization combines link building and on page optimizing techniques, when implemented correctly search engine optimization will help your site rise to the top of the search engines using various search engine optimization research techniques.
So let Art Dimension take your website to the top of the page and your business to the top of its industry.