Hashtags were created by Twitter as a means of organizing content and now are found on many social media channels like Google+, Tumblr, Pinterest, Instagram and others. Using hashtags on Instagram and elsewhere helps users tag content of a particular subject with the # symbol to organize and categorize messages or photos.
Hashtags are beneficial to use on Instagram and other channels when used correctly; make sure to follow these rules.
If your Instagram account is public, anyone searching for a hashtag you used will be able to see your content. This is one method of gaining more engagement for your photos and more followers for your account.
Don’t overuse hashtags with your photos, make sure to use three to five max per photo.
Only use hashtags that are relevant to your photo, don’t use them to only gain more likes or followers. This can quickly become a spam tactic if abused.
With these rules in mind, using hashtags can be a useful tactic to create a more engaging experience with your Instagram photos. Now the question is, which hashtags should you use on your photos organically that are the most popular and most often searched? Using data compiled by Instagram management platform Webstagram, here’s the list of top 100 most popular hashtags on Instagram as of today. Take a look and see which hashtags can be naturally incorporated into your photos.