My clients all have one thing in common. They have a concrete, business-based reason for hiring me to design them a killer site. Thus far, there have been no exceptions to this rule. All of my clients are doing one of the following:
- Using their site to sell a product
- Building a subscription list for marketing purposes
- Building links and increasing exposure to help with ad/referral conversion
Based on this information, I think it’s fair to conclude that professional designs are really only open to the following people:
- Those with a plan
- Those with a lot of money
I never really thought of it this way until this morning, but it’s definitely true. Professional blog designs are a luxury item. Look at it like this: plenty of businesses buy 60? HD TV’s for their stores and displays, but only individual consumers who have money and really want a big, bad TV would ever actually kick down and buy one.