Branding is not only your logo but also your business name. Great names evoke intrigue, savvy and class, and tell customers a lot about who you are. When you begin the branding process, think first about your name. Next, envision an image that works with that name. Finally, create a byline, which is a short […]
To insist that, or to prescribe how, the history of graphic design need be taught in any particular way is to unnecessarily limit the field in both methodology and pedagogy. Since there is no consensus amongst historians of graphic design on what the history of graphic design is or what it should be, no scholar […]
Technorati Profile
Many Web designers come to the Web with a print background. Either they were print designers, or they are just used to the control that a print world gives. When you print something, it provides permanence and stability. You don’t have this on the Web. The problem is, that it’s easy to forget. When you […]
In The Visionary Package, branding and packaging consultants Herbert Meyers and Richard Gerstman argue that package design is the same as the branding of products and product lines (Palgrave, New York, 2005). This picks up from an idea first proposed by the late package designer Walter Landor in the middle of the last century. According […]
To insist that, or to prescribe how, the history of graphic design need be taught in any particular way is to unnecessarily limit the field in both methodology and pedagogy. Since there is no consensus amongst historians of graphic design on what the history of graphic design is or what it should be, no scholar […]
Archaeologists, anthropologists, and historians know that prehistoric people did not spend all their time finding and collecting food. For many nomadic hunter-gatherers and later agricultural societies, food sources were abundant. Their lives allowed free-time to play games, to tell stories and socialize with their family groups, and to create. Prehistoric people used rock for tools, […]
Technorati Profile
For over two millennia, people have argued that the ‘design’ in nature points to a Designer. Greek evolutionism, the gods, and fear of death The two main schools of philosophy then were Epicureanism and Stoicism. The Epicureans sought happiness through bodily pleasures and freedom from pain and anxiety. The two chief causes of anxiety were […]