Why is website’s position going down? Google will only devalue bad links, essentially turning down the volume knob on their ability to pass link-juice. Here are some other potential culprits:
- You’ve got severe down-time or latency issues.
- You’re blocking your site (Robots.txt, Meta Robots, etc.).
- You’ve set up bad canonicals or redirects.
- Your site has massive duplicate content.
- You’ve been hacked or hit with malware.
Low-value links naturally fall off the link-graph over time. For example, if someone builds a ton of spammy blog comment links to your site, those blog posts will eventually be archived and may even drop out of the index. That cuts both ways – if those links are harming you, their ability to harm will fade over time, too.
If your website gents penalized:
- buy new domain
- 301-redirect to a new domain
- in many cases a site-to-site redirect does seem to neuter bad links
- create a new Robots.txt
How to remove bad links?
To be honest i don’t think there is such a thing as good or bad links. There are links that help you and links that don’t help you.
Check your website, mark up it prior newest SEO and code requests, use http://moz.com/ and try their new feature “Spam links”