With the great graphic designer visuals increase engagement by at least 10%. The most important quality for graphic designer is creativity. Great graphic designers create and need to be good in drawing! The second important skill is typography. Today’s graphic designers should have a good understanding of font families, line-height, tracking, and more. Design and multimedia software proficiency is needed, at least 2 years of day-by-day experience, not occasional small projects, but complex work for printing and web. Color theory is may be subtle, but knowing how to utilize, contrast, juxtapose, and mix different colors based on context is an invaluable skill. Color theory also involves lighting and shadowing along with the effects they produce. Since HTML & CSS are the programming languages of function, structure and style, graphic designers should know them so they can go behind the hood of the site or CMS they may be working on. Layout is very important for Conversion Optimization! Any good layout should present information and a path for the consumer while hitting that perfect balancing point between space-wasting and cluttering. For the printing design graphic designers should have knowledge of color space, printing processes, color separation, grid layout, and master pages. Read more